Beset by train strikes and snow, a small group of us gathered this week in London for a Connected Conversation session with Professor Shoshana Zuboff, author of the 2019 book ‘The Age of Surveillance Capitalism’, and a new paper titled ‘Surveillance Capitalism or Democracy? The Death Match of Institutional Orders and the Politics of Knowledge in Our Information Civilization’. Our discussion was framed by questions of strategy: what are the most promising avenues to encourage a rethinking of how data is governed, and how different strategies of organisations and movements fit together (or not)?