Reports, briefing papers and other documents

Brand narrative

Jonathan Smith


Over the last month or so we’ve been working on a bit of narrative for the organisation. As a new campaigning ‘start up’, Jeni, Tim and I wanted to produce a short public facing story to communicate who we are, what we do, the people we want to support to make change and the problems and solutions that lie behind this. You might call it a ‘brand narrative’.

It’s been quite a challenge, though a very interesting one. What we are working on – the collective impacts of data and the need for community voices in data governance – are pretty new concepts and there’s not necessarily lots of existing, simple ways to explain it.

But after a fair bit of back and forth, we’ve now got a work-in-progress version we quite like and wanted to share to get a sense of what other people think.

In the spirit of openness, we’d really welcome feedback – good, bad and ugly – to try and take it to the next level. It’s easy to get lost in what you are doing and think you’ve captured it and then find you’ve missed your audience altogether!

You can find our draft brand narrative in this Google Doc.

There are 5 bits to look at – none of them very long! Comments on any or all of them would be very appreciated.

We wrote them at this stage with a non-expert but engaged public audience in mind. Think someone general in tech, broad funders or your average MP.

Please do let me know what you think at and read more about some of the things we were considering as we wrote this in my weeknotes.

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Legitimate interests briefing paper

Jeni Tennison


“Legitimate interests” is one of six lawful bases under which organisations can process personal data under the GDPR.

The government has proposed changes to it, targeted for inclusion in revisions to the UK GDPR and Data Protection Act 2018 that are expected during the 2022/23 parliamentary session. These changes focus on making it easier for organisations to use this lawful basis, by proposing a list of purposes for which the usual balancing test is not required.

This briefing paper proposes three additional changes that would primarily apply when purposes fall outside the list and organisations have to use the balancing test:

  • Enable organisations to process data in the public interest, by adding public interest as a factor to be taken into account in the balancing test
  • Increase organisations’ confidence in borderline balancing tests by encouraging them to consult with their customers or community
  • Increase trust in organisations that use legitimate interests by requiring transparency about the balancing test and how it was undertaken

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Do you collect, use or share data?

We can help you build trust with your customers, clients or citizens

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Do you want data to be used in your community’s interests?

We can help you organise to ensure that data benefits your community

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